OpenText earmarks APAC as next key growth market

Toronto-based enterprise information management firm OpenText has flagged the Asia-Pacific region as a key market in which to step up investments in its headcount, go-to–market approach and innovation drive.

Addressing the company’s inaugural Enterprise World Asia summit in Singapore, CEO and CTO Mark Barrenechea classed APAC as an increasingly significant region for OpenText.

00000img_00000_burst20190416092518351_cover3964484730906263322.jpg“We have been increasing our sales and engineering capacity in this strategic region by investing in talent and go-to-market programs. Our customers see us as a partner in their journey of digital transformation and we have built an organisation with the ability to execute globally, with regional strength.”

“As supply chains and IT organisations continue to diversify and outsource, information sprawls and the war for talent intensifies, businesses need information solutions and strategies to deliver growth,” Barrenechea said, adding that OpenText – which has some 4,000 employees in the region – is forecasting to see double-digit headcount growth rate over the next three years.

Barrenechea explained to a select group of international media and analysts, how the company had previously focused mainly on helping enterprises gain a clear process advantage.

“Over the next ten years, we want to become the go-to company to provide that digital information platform to help companies… to not just automate their information processes but to help them truly gain insights into their supply chains, their employee database; all the big sources of data,” he said.

Barrenechea also highlighted the region as a significant market to drive revenue growth, saying APAC accounted for ten per cent of company revenue in fiscal year 2018, delivering US$278 million.

“Twenty-five per cent of the world’s largest 10,000 companies are located in Asia Pacific, and OpenText serves many of the region’s most innovative businesses,” Barrenechea added, naming customers such as Malaysia Airports Holding Berhad, DHFL Pramerica Life Insurance Company, DIC Asia Pacific Pte and Bank Mega as prime examples.

00000img_00000_burst20190416140454450_cover-14962076573668883856.jpgWhile OpenText specialises in providing a plethora of EIM-related offerings, including business network and B2B managed services as well as security and eDiscovery services, Barrenechea told Telecom Times on the sidelines of the summit that the firm’s main focus in terms of investment and innovation in the APAC would continue to center on its core proposition of delivering content services.

“I’ve never felt better about our strategic position,” he said. We defined EIM as a very wide set of technologies. This distinction between process and information I like very much. We’re well differentiated. We are very well-positioned to be different in the marketplace.”

Richard van der Draay is in Singapore as a guest of OpenText


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