OPPO has won a key branding contract with the Melbourne Stars Twenty20 cricket team to develop innovative match day experiences to engage, inspire and entertain fans.
Under the deal, OPPO will be a major sponsor for both the men and women’s teams for the Melbourne Stars. “It’s an exciting day for the Melbourne Stars to announce our partnership with OPPO – we’re thrilled to have a global leader in innovation and such a huge supporter of world cricket come on board as a co-major partner for both our men’s and women’s teams,” said Melbourne Stars CEO Clint Cooper.
“There is such a natural alignment between Big Bash and technology – which we’ve seen already through our partnership with Optus. Whether it’s watching the game, looking up the scores and stats, capturing important moments or just sporting your Team Green colours, your smartphone is your sporting companion.”
OPPO, which partnered with the International Cricket Council in 2016, said it planned to continue to promote and invest in the sport.
“We know how passionate Aussies are about cricket and we are delighted to bring our love of the sport to Australia,” added Teira Humby, marketing & partnerships co-ordinator at OPPO Australia. “Sport plays a huge part in what being an Australian means and, whether you’re at the stadium or at home, we can’t wait to bring our customers new opportunities, experiences and content in partnership with the Stars.”
The first opportunity to see OPPO in full flight with the Melbourne Stars will be the New Year’s Day Derby at the MCG, where both the WBBL and BBL teams will take on cross-town rivals the Melbourne Renegades.