Ooyala has forged a new strategic partnership with Netherlands-based video-on-demand (VOD) specialist ODMedia Group, which will see the latter’s video localisation and delivery technology integrated with Ooyala’s own video production, management, distribution and monetisation services.

Ooyala tipped the collaboration as a major step in helping content owners reach global audiences and markets realising new revenues faster.

“The combination of Ooyala’s Flex Media Platform and ODMedia Group’s established position as preferred delivery partner with most global platforms, including the likes of Netflix, Google Play, iTunes and YouTube, will enable broadcasters and content owners to deliver content to any platform, any time, in any format, cost effectively,” it added.

In addition, the partnership will address scale and complexity in producing different local versions of content by streamlining the processes for content companies seeking to deliver local experiences across traditional and new media platforms.

“Increasingly, content owners and distributors are targeting global audiences, but there are significant costs involved in ensuring the right format requirements are met,” said Ooyala CEO Jonathan Huberman.

“Through this new partnership, we’re able to provide a best-of-breed solution for delivering content to today’s top platforms, everywhere in the world,” he said. “This means getting content to market faster, and at a lower cost – unlocking opportunities for content owners in every region.”

ODMedia Group specialises in offering content management, encoding and extensive distribution services to enable a raft of VOD, linear TV and catch-up TV offerings. ODMedia distributes content to some 120 countries and 1,000 platforms, including IPTV/ cable operators, VOD platforms and OTT providers such as XBOX, Netflix, iTunes, Google Play and Amazon.