8×8 names Tradewinds Brokerage as Australia-based master agent

San Jose based provider of cloud phone, meeting, collaboration and contact centre services 8×8 has expanded its partner ecosystem, appointing Tradewinds Brokerage, a Telarus Group company, as its master agent for Australia.

“As 8×8 expands its Australian market footprint as the preferred choice for enterprise communications, our channel partners continue to play a critical role in helping our customers take employee and customer engagement to a superior level,” said 8×8 Asia-Pacific VP Brendan Maree.

8×8 said its range of integrated cloud communications, collaboration and contact centre offerings will help Tradewinds’ agents move mid-market and enterprise companies’ communications to the cloud, “transforming both the employee and customer experience with more powerful customer interactions and improved employee productivity.”

Tradewinds, for its part, will complement 8×8’s existing business by sourcing new third-party cloud brokers in new markets where there is a growing demand for cloud-based communications.
“Tradewinds is the first technology services distributor of its kind in Australia focusing exclusively on helping its agent partners design, price, and source complex cloud-based technology solutions,” said 8×8. “It works closely to help cloud brokers develop go-to-market strategies that work, including helping partners identify and design the right technology solutions for their customers, refining their marketing, and giving them the blueprints to grow their service business.”  

Categories: ANZ, APAC, Silicon Valley, UC

%d bloggers like this: