Avaya, Pyrios target mid-market with new SaaS UC and CC suite

19 Mar 2013 --- Three call centre employees working --- Image by © Wavebreak Media LTD/Wavebreak Media Ltd./Corbis

Avaya has launched its mid-market focused unified comms and contact centre software-as-a-service offering – dubbed Powered by Avaya – in New Zealand, partnering with Auckland-based communications technology specialist Pyrious to deliver the service.

Avaya said the two companies were working to enable channel partners to package the Avaya-powered SaaS stack of UC and CC services as a complete cloud solution.

“There is significant potential for channel partners who want to offer the same rich communications experiences customers expect from Avaya solutions delivered on-premises as cloud offerings,” Avaya said.

Ryrios CEO Robyn O’Reilly said the launch enabled system integrators to build “brand new business based on a network of channel partners that advances our existing as-a-service portfolio”

Avaya’s Oceana, Equinox and Breeze hybrid cloud platforms are already available in New Zealand.

“As a nation, New Zealand is among the leaders in the adoption of cloud-based services, from day-to-day applications right through to specialised solution,” said O’Reilly. “Much of this can be attributed to the densely-populated midmarket, which inspires innovation and adaptability as organisations devise advanced strategies to compete in the fast-moving technology climate.”

Avaya said that while the mid-market was a major economic contributor in New Zealand,  representing one-third of the country’s GDP, it remained frequently overlooked by vendors who instead focus on large enterprise customers, or provide “rigid, watered-down solutions that do not deliver the flexibility and scalability customers require.”

Avaya ANZ managing director Peter Ghidiac said the continuous innovation in artificial intelligence and the internet of thing,s and the expanding use cases for machine learning and blockchain, meant organisations were facing new market challenges as they adapt to changing demands across unified communications and contact centres.

In December the company successfully completed financial restructuring to emerge from Chapter 11.

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