Cisco is set to snap up CloudCherry, a Salt Lake City based Customer Experience Management (CEM) specialist that provides rich APIs, predictive analytics, and customer journey mapping with integrated sentiment analysis.
Cisco said the purchase of the firm, with the majority of its employees based in Bangalore, Indi, aligned with its strategy around the cognitive and collaborative contact center. This approach will see Cisco focusing on cloud analytics, artificial intelligence, and machine learning to boost agent productivity and confidence, enabling them to provide more personalized customer experiences.
Upon completion of the transaction, the CloudCherry team will join Cisco’s Contact Center Solutions business, led by vice president and general manager Vasili Triant.
“With CloudCherry, we’re augmenting our contact center portfolio with advanced analytics, rich customer journey mapping and sophisticated survey capabilities that all our customers can use,” said Triant.
“And with more than 17 integrated feedback channels available, CloudCherry can help us better understand and enrich the agent and employee experience as well! CloudCherry’s predictive analytics and journey-oriented solution helps companies understand the correlations between various factors that influence customer experience, ” he said.
“Predictive analytics help agents make journey modifications in real-time, such as up and cross-selling and enabling discounting or couponing to meet customer needs during the interaction, to improve first contact resolution and customer happiness,” Triant added.
In addition, Cisco said CloudCherry’s open API platform complemented its own open and cloud architecture approach, by simplifying how customer data is ingested from systems of records, transactional data, and other data sources.
“This enables our customers to fully leverage their business technology investments, while helping contact center agents close the feedback loop and improve customer loyalty and satisfaction,” said Triant.
The acquisition is expected to close in the first quarter of Cisco’s fiscal year 2020, subject to customary closing conditions and required approvals.