Ooyala has picked up a key contract with Australian-based EnhanceTV to power a video portal and provide automating media operations using its own Ooyala Flex Media platform.

Ooyola said the cloud-deployed offering – a video content supply chain service enabling content owners to automate tasks, simplify workflows and speed up the time-to-market –  was implemented by its partner, Digital Logistics.

EnhanceTV, a subsidiary of the not-for-profit organisation Screenrights, offers a subscription-based service providing Australian educators in primary and secondary schools with licensed television and film video content, including news, clips and documentaries, for use in the classroom.

Ooyala’s Content Production and Content Distribution services automate repetitive tasks, simplify complex processes – delivering content timely to end-users. The digital video playout offering within the platform features a set of powerful create and search functions allowing users to easily create and share clips.

“One of the biggest pain points faced by content owners today is how to get engaging content to market faster and at a lower cost,” said Ooyala CEO Jonathan Huberman. “They need leading-edge yet easy to use tools that can integrate with their existing systems and produce, manage and distribute content efficiently.”