Ooyala is expanding its range of services to Arsenal Football Club, adding its Flex Media Platform which allows users to automate tasks, simplify workflows and speed up the time-to-market for content creators and distributors.

Ooyala said the Platform will help Arsenal to manage metadata and video assets across the North London football club’s operations,.

“Arsenal is one of the most famous global brands, in the world’s most popular sport,” said Ooyala CEO Jonathan Huberman. “It was Arsenal’s need to connect with fans around the world, on every device, platform and language – and to do so easily and profitably — that drew the storied football club to our platform, which powers a vast array of clients in the media and sports sectors.”

The club, a member of the English Premier League, will continue using Ooyala’s Online Video Platform and Digital Video Playout services for both live and on demand video services.

“In the sports-video universe, fan engagement is all about getting the right videos to the right fans on every device and platform, all at flawless quality and speed. Today’s fans expect nothing less,” Huberman added. “Arsenal has brilliantly built and burnished its brand, and managing its audience engagement with the right video support is crucial to that ongoing process.”