Ooyala has appointed Patricio Cummins as the VP for Asia-Pacific and Japan.

Based in Sydney, Cummins will be taking over the region from Steve Davis, and will be responsible for charting growth in the region and addressing media customers’ needs of delivering content to market faster and more cost-efficiently.  Steve Davis has since been appointed as the chief revenue officer, responsible for the firm’s global sales and marketing operations.

Prior to this appointment, Cummins was Ooyala’s regional VP for Latin America where he led the team that signed up customers like Sky Mexico and TVN Panama.

Cummins brings some 20 years of experience in the broadcast, media and communications industry, in both business and professional services roles. “Patricio’s rich experience in the industry will help broadcasters and media companies in the Asia-Pacific and Japan region address the dynamic content supply chain landscape today,” said Ooyala CEO Jonathan Huberman.

“With his visionary leadership and track record in moving the needle for our LatAm business, I am confident that he will continue the very strong growth we are seeing in the region today,” added Huberman.

“The Asia-Pacific and Japan region has always piqued my interest with its vibrant media landscape, diversity and high mobile viewership,” said  Cummins.  “I… look forward to working closely with new and current customers to optimise their video production and delivery capabilities and help address the changing needs of the media industry in this region.”