San Jose based OTT specialist Ooyala has collaborated with US media systems firm Avid to integrate the new Flex Media Platform into Avid’s MediaCentral service.

The Telstra subsidiary said its new Flex Media Platform now provides comprehensive, fully integrated media logistics functionality. “With this new integration, Ooyala and Avid now offer a best-of-breed solution to get content to consumers seamlessly, rapidly and in a manner that is truly streamlined to maximise ROI,” it added.

“Media companies are managing growing inventories of high quality content, and they want a solution that eliminates the complexity of the process while increasing operational efficiencies,” said Ooyala CEO Jonathan Huberman.


“Being an Avid Alliance Partner means customers won’t have to uproot their existing tools and systems in order to have the most comprehensive solution possible,” he said.

“They can now leverage the advanced media logistics capabilities of the Flex Media Platform seamlessly within their existing Avid infrastructure.”

Ooyala’s Flex Media Platform is an open and extensible video production, delivery and content-supply-chain-optimisation platform which seeks to simplify and streamline the process of managing, curating, orchestrating, publishing, measuring and monetising video content.

Key features include automated assignment and management of metadata across complex, fast-growing inventories of video assets.

Ooyala said the integration allowed customers to access advanced metadata modelling using metadata aggregated from a broad range of sources.

“We’re now able to provide modern content supply chain solutions to digital media production processes that continue to become vastly more complex,” added Avid director of global alliances Ed Caracappa.

Ooyala will showcase its new Flex Media Platform at NAB 2018 in Las Vegas.