Nutanix has appointed Jordan Reizes as its new Vice President of Marketing for Asia Pacific and Japan.

Based in Sydney, Reizes will be responsible for driving the enterprise cloud specialist’s marketing strategy and sales support as the company continues its regional expansion.

Nutanix said Asia was a key market, tipping Reizes’ appointment a clear signal of its continued expansion, growth and commitment to the region. The role will see Reizes reporting to Nutanix CMO Ben Gibson, and leading the 30-strong marketing team across Australia and New Zealand, ASEAN, China, Hong Kong, India, Japan, Korea, and Taiwan.

In A/NZ, he will work closely with the Head of Marketing, Liselle Porfirio, and country Managing Director, Jamie Humphrey, to help drive demand for Nutanix services in key verticals such as financial services, manufacturing, utilities and government, as the country’s enterprises increasingly move to hybrid cloud.

Reizes, who has about two decades of experience in senior marketing leadership roles, joined the company from Sitecore, where he was Senior Director APJ Field Marketing. Prior to that he had four years at SimpliVity as Senior Director, APJ Field Marketing and Global Programmes, and seven years at EMC.

“The explosion of data and the shift to cloud continues to create unprecedented opportunities for our customers and partners,” said Nutanix APAC SVP Matt Young. “Jordan’s leadership, experience and recognised expertise will be instrumental in helping Nutanix ensure they are able to capitalise on those opportunities.”

Reizes appointment is part of an increased investment in Asia by Nutanix that includes a new flagship regional office in Singapore, a rapid and continuing expansion of its sales team, and a greater focus on larger enterprises. Nutanix also plans to move into its new Sydney located, A/NZ headquarters in late October.