8×8 names Tradewinds Brokerage as Australia-based master agent

San Jose based provider of cloud phone, meeting, collaboration and contact centre services 8×8 has expanded its partner ecosystem, appointing Tradewinds Brokerage, a Telarus Group company, as its master agent for Australia.

“As 8×8 expands its Australian market footprint as the preferred choice for enterprise communications, our channel partners continue to play a critical role in helping our customers take employee and customer engagement to a superior level,” said 8×8 Asia-Pacific VP Brendan Maree.

8×8 said its range of integrated cloud communications, collaboration and contact centre offerings will help Tradewinds’ agents move mid-market and enterprise companies’ communications to the cloud, “transforming both the employee and customer experience with more powerful customer interactions and improved employee productivity.”

Tradewinds, for its part, will complement 8×8’s existing business by sourcing new third-party cloud brokers in new markets where there is a growing demand for cloud-based communications.
“Tradewinds is the first technology services distributor of its kind in Australia focusing exclusively on helping its agent partners design, price, and source complex cloud-based technology solutions,” said 8×8. “It works closely to help cloud brokers develop go-to-market strategies that work, including helping partners identify and design the right technology solutions for their customers, refining their marketing, and giving them the blueprints to grow their service business.”