Sydney cloud-based enterprise messaging firm Soprano Design has reached a strategic agreement with Smart Communications, the Philippines primary mobile network operator, allowing it to enter the Philippines market for the first time.
Founded in Australia in 1994, Soprano Design delivers enterprise-focused mobile interactions via its cloud-based mobile communication platform.
The partnership will see Soprano making its enterprise messaging suite available to Smart’s portfolio of enterprise customers. In the Philippines, the Soprano messaging service will be branded Smart Messaging Suite.
According to Soprano, Smart controls nearly 50 per cent of the estimated 130 million mobile connections in the Philippines.
Soprano Design APAC SVP Robin Ng tipped the Philippines as a strong SMS market with enormous potential.
“The Philippines market is technology savvy and like many regions within Asia Pacific, is experiencing a lot of rapid-fire technology change,” Ng said. “Businesses are looking for effective enterprise-grade messaging solutions that are flexible, secure and easy to deploy. SMS technology is the principal communication channel in the Philippines.”
Within Asia Pacific, Soprano is flagging a surge in demand for enterprise-grade messaging platforms as businesses look to stay ahead of the digital transformation curve. The Smart agreement is Soprano’s sixth major APAC telco partnership.
“Other APAC markets where Soprano is seeing strong growth include Australia and Singapore,” the Sydney company added. “According to a recent market study conducted by Infoholic Research, the Asia Pacific A2P (application to person) SMS market is expected to grow during 2016-2022 at a CAGR of 6.34%.”