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OPPO promotes young Australians’ ‘Influencer’ career ambitions

Launches paid travel Influencer internships

OPPO has kickstarted an Influencer Internship program, after a new study it commissioned found that a quarter of young Australians questioned said being an Influencer would be their dream job.

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“As a smartphone maker we know too well that there’s a growing army of people buying our devices for the sole purpose of capturing and sharing content,” said OPPO Executive Director Michael Tran.

“Many of these content creators aspire to growing their channels and ultimately creating a viable income stream and career path.”

“We can see that in the not so distant future we will employ and train full time influencers, in much the same way you would any employee. So, to kick it off, we’ve created a paid influencer internship.”

“Armed with our latest device, the R17 Pro, we’ll fly the success candidate around the country to capture breathtaking images for social media while receiving mentorship from our existing brand ambassadors,” said Tran.

                                                                                                                                                             The study, which reviewed young Australians’ perceptions of social media influencers found that

  • 86 per cent of Gen Z would take on a fulltime job as an influencer if given the opportunity.

  • 73 per cent of young Australians say the number of followers and likes they get on Instagram is important to them, with 45 per cent saying they get anxious about the number of likes they’ll get when posting on Instagram.

  • 42 per cent of young Aussies were actively trying to build their Instagram following, with 19 per cent previously having researched how to become an influencer and 37 per cent having used third party apps to edit their photos for social media.

  • The most commonly followed accounts were beauty and fashion (52 per cent), travel (44 per cent) and fitness (40 per cent).

  • 19 per cent of young Aussies would complete a degree or course on how to successfully become an Influencer.

R17 Pro Lifestyle

“The impact of Influencers is undeniable with more than half (52 per cent) of 18 – 24 year olds revealing they’ve made a purchasing or travel decision based on an Influencer’s social media endorsement,” said the firm. “The reality is that in 2018, being an Influencer is a viable source of income and one that is becoming increasingly attractive to today’s youth.”

 

Applications for OPPO’s Influencer Internship are now open until the 15th of December.

 



Categories: ANZ, Mobile, Smartphones

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