OPPO’s trajectory continues to rise in a declining market: OPPO Australia MD Michael Tran

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Michael Tran, OPPO Australia MD

Despite global smartphone shipments declining by 1.8%, the latest figures from the IDC Worldwide Quarterly Mobile Phone Tracker show OPPO shipments have grown 5.1% compared to last year, with the company gaining 0.6% in market share.

This is because consumer purchasing habits and views are shifting on smartphones, and OPPO is listening.

Both globally and locally here in Australia we’re definitely seeing a trend where consumers are realising premium does not have to mean pricey. Increasingly Aussie consumers are prioritising affordable devices with all the features they expect in a flagship phone. OPPO is offering just that – and more, which has been key to our growth.

With innovative technologies such as our VOOC flash charging and AI camera capability, we strive to give consumers the best devices with features to impress. I believe OPPO’s uprise in the Australian market is in part to the complete customer experience the company provides.

We listen to what Aussie consumers want, and go beyond giving them flagship-level devices at an affordable price. We recently launched Australia’s first OPPO Service Centre, located in Sydney’s Macquarie Park, designed to be a one-stop shop for Aussie consumers to receive reliable services and repairs.

Also, our partnerships with the likes of Australian fashion house Aje, and singer/songwriter Nicole Millar allows us to give consumers exclusive experiences such as access to secret gigs and fashion shows.

Just recently, we launched our mid-tier R15 Pro along with an all inclusive Bali holiday, to showcase the value in our devices. For the same price as other flagship phones, consumers were able to get a brand new smartphone, and a holiday which includes flights, accommodation and extras such as massages. Value and quality is a cornerstone in everything we create, and consumers are responding to this, as evidenced by our recent Canstar Blue win for most satisfied customers.

Moving forward, we are confident in continuing this upward trend as consumers continue to shift their focus and realise premium does not have to equal pricey.

We also have some very exciting things planned for 2018, including the launch of our much anticipated Find X which is pushing the boundaries in terms of innovation.

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