Mountain View based multi-cloud data management specialist Veritas Technologies has appointed Brian Higgins as the channel sales leader for Asia-Pacific and Japan region.

In this role, Higgins will lead the overall APJ channel strategy, growing the company’s ecosystem of partners and helping partners differentiate in the market.

Prior to Veritas, Higgins served as a GM at VMWare, responsible for the commercial business, partner and hybrid cloud services teams in South Asia and Korea.

In addition, he has held senior sales, marketing and channel leadership positions including Citrix, Cognos and Business Objects, among others, where he was instrumental in driving business transformation to achieve significant results.

“The channel business has transformed extensively as partners are more focused than ever on providing solutions that empower customers to solve some of their most pressing business challenges,” said Veritas APJ SVP Chris Lin.

“With Brian’s track record in building winning teams and in-depth understanding of the partner community and the diverse business cultures across the region, I am confident that he will continue to grow and create value for our partner network.”