Telstra has won a five-year contract with Football Federation Australia, with the telco securing the live mobile rights for football until 2023.
The agreement will see Telstra sub-licensing the mobile rights from Fox Sports, as part of a 2016 rights deal between the FFA and Foxtel. Under the new agreement, Telstra will create and launch a ‘My Football Live App’, offering live matches via its Live Pass package for existing mobile customers.
According to Telstra, the app will be the home of news, information and video for Australian Football on mobile devices and live streaming of the Hyundai A-League and select Westfield W-League, FFA Cup and National Team games.
In addition, Telstra will become the exclusive telecommunications partner of the FFA, as well as a technology partner of all FFA assets, including the Hyundai A-League, Caltex Socceroos and Westfield Matildas.
“We offer live streaming of every game of the AFL, AFLW, NRL and Netball seasons, on the leading mobile network in the country – and football is now joining the family,” said Telstra Group Executive of Media and CMO Joe Pollard.
“Adding the My Football Live App gives our customers a summer offering to complement the existing AFL, AFLW, NRL and Netball Live apps that are created by Telstra,” she added.