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Vertiv bags key converged infrastructure IT deal with Melbourne financial start-up Vesparum

Vertiv has deployed its Smart Max converged infrastructure for Vesparum, enabling the  Melbourne-based financial advisory with more reliable IT infrastructure to power the financial advisory firm’s unique formula of leveraging data analytics and state-of-the-art internally developed proprietary databases to provide advice to clients.

Located in Melbourne, Vesparum provides independent capital markets advisory services to public and private companies, specialising in optimising their interactions with the equity capital markets. The company launched just over five years ago and has experienced rapid growth due to the success of, and market response to, its unique technology-driven formula. The company’s unique mix of investment banking, strategy consulting, asset management, and data science requires considerable IT infrastructure to power it.

“The finance industry is becoming increasingly focused on data-driven decision making,” said Samuel Leslie, IT Director, Vesparum. “Data is central to everything we do. We can analyse in real-time more than 10,000 capital markets transactions and provide exclusive, objective advice to clients to maximise long-term equity value.”

The business was started in a residential apartment, with luxury five-star hotel foyers doubling as boardrooms so as not to deter the company’s early clients. Vesparum’s early IT environment was a white box setup, with different pieces of infrastructure in different parts of the office. As the company expanded, an imbalance was created between this setup and the technological capability Vesparum required to provide best-in-class advice to its clients.

“Vesparum is an example of a digitally-evolved company,” said Vertiv ANZ MD Robert Linsdell. “Leveraging technology to make smart decisions around investment has become one of the most important elements of the financial services industry.

“Our role is to simplify and manage the backend so that businesses can focus on programs that can make a real difference to clients and staff. As new technologies and innovations such as machine learning make more of an impact on Australian businesses, simplified IT infrastructure needs to become the new norm.”

“Our early IT environment was heavily influenced by our budget,” added Leslie. “We needed a scalable solution that also wouldn’t be obsolete in a few years to maintain our analytics programs and enable us to expand capabilities such as machine learning into our core services.”

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